When my hair dryer conked out recently, I headed to Target to pick up a new one. Since I struggle with frizz in the humid months, I wanted a dryer that would tame my hair and fast. I spent close to $100 on an ionic Revlon dryer that promised my hair would be glossy and soft. (Spending this on a hair dryer was a moment of weakness, a purchase similar to eye cream, where you fall for the promises, even if deep down you know they won’t deliver.)
So I asked Gabriel Abrams, the owner and lead stylist at Numi Hair Salon in Scarsdale, if it’s worth buying one of these ionic ceramic dryers. His answer: It depends. “Ionic dryers are supposed to be gentler on the hair, dry faster and give more shine, but I think it has more to do with the technique used to dry your hair than the dryer itself.”
That being said, at Numi, Gabriel uses Twin Turbo or Parlux dryers. If people ask him for a recommendation, he tells them to invest in the Dyson Super Sonic hair dryer. “They run about $300 to $400, but they’re light and small and give you a professional blowout feel every time.”
Um, now I know what I want for my birthday. As for the hair dryer I picked up at Target, well, it’s fine. But it’s certainly not giving me a professional blowout feel.